May 15, 2008

It has been a honour having an expert like Ross Lovegrove for a session. It was very interesting listening to his energetic talk about the trust in the power of organic design and his inspiration by nature are becoming essential topic for gathering the pragmatic of the beauty together with the functionality of the objects. As well as watching concrete products realized thanks to his ability in blending high tech with the natural world.

Michelangelo Pistoletto himself took part at Ross’ public presentation. In fact Michelangelo already had the possibility to introduce to the designer his view about the power of art in catalyzing the Social Responsible Transformation in the Society, by introducing the Third Paradise concept. This is the way to survive and create a balance between the First Paradise (nature) and the Second Paradise (the artificial world).

All this topics go under the necessity of Turning Point in front of old fashioned ways of approaching the creativity by searching new paths.

That day was very intense: we had more than 3 hours Ross’ talk with the designers of the workshop during the afternoon: from 4.30pm to 7.30 pm. Then we extended the opportunity of meeting Lovegrove to the public, with another speech of 1 hour just before dinner. And we kept talking all together with him during and after dinner in the Cafeteria up to Midnight.

All this could be happening specially thanks to Maria Cristina Didero, responsible for Vitra Museum Italy, who joined us as well. Thanks indeed!

ROSS LOVERGROVE – Bio
Born 1958 in Cardiff, Wales
Lovegrove graduated from Manchester Polytechnic with 1st class BA hons industrial design in 1980.
Master of Design of Royal college of Art, London, 1983.
In the early 80’s he worked as a designer for Frog Design in West Germany on projects such as walkmans for sony, computers for Apple Computers, later moved to Paris as a consultant to Knoll International, becoming author of the highly successful Alessandri office system.

Invited to join the Atelier de Nimes along with Jean Nouvel and Philippe Starck, consulting to amongst others Louis Vuitton, Hermes and Dupont.
Returning to London in 1986 he has completed projects for amongst others Airbus Industries, Kartell, Ceccotti, Cappellini, Idee, Moroso, Luceplan, Driade, Peugeot, Apple Computers, Issey Miyake, Vitra, Olympus Cameras, Yamagiwa Corporation, Tag Heuer, Hackman, Alias, Herman Miller, Japan Airlines and Toyo Ito Architects, Japan.
Winner of numerous international award, his work has been extensively published and exhibited internationally including the Museum of Modern Art in New York, the Guggenheim Museum New York, Axis Centre Japan, Pompidou Centre, Paris and the Design Museum London – where in 1993 he curated the first permanent collection.
Lovegrove was awarded the world technology award by Time Magazine and CNN in November 2005.
www.rosslovegrove.com

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