Talk about the roleplay of Design in the Society

My approach to social responsible transformation provides the effort for changing the ideas which limit the progress. One of these is the general behavior towards the global crisis: everybody is waiting for the worst in the near future and in the common point of view the crisis will be a natural disaster or an increasing condition of war for reachint the key resources of the planet (oil, water, food). The general reaction is waiting for the end of this situation, and to find solution only after the espression of the crisis: this idea derives from the common perception of the people, – generally speaking – to lazy in order to take the necessary measures for changing, except after the individual crash.
The result of this fact is the common paralisis and the block to the creativity: it’s anusfull to search solutions if the people isn’t ready…
But if we observe the behaviour of society in the former thirdy years, we found that the cultural industry proposed in the seventies a quantity of films, books and ideas for the natural disaster expected for the year 2000 and…nothing important or so important happend.
We have social and technical solutions for a part of our problems but we don’t apply these ’cause everybody – in a subtile way – is waiting for the disaster. On the contrary, today is really necessary to propose to the society all the best effort for improving the general conditions and, first of all, the vision of a society who works already with these new opportunities.
Designers can partecipate to this cultural effort especially offering these ideas to society trough objects and symbols.

Written by Francesco Bernabei

Films and Videos
“Soylent Green” 1973
“A.I – Artificial Intelligence”2001
“Al Gore – The Climate Crisis” 2006
“Exposed: the Climate of Fear” CNN 2007

Websites
www.algaefuels.com
www.massivechange.com