Serralunga visit and User centered Design

Almost running at 10:30 yesterday morning we had our first company visit, the nextdoor Serralunga: rare example of long-life enterprise (third century in business) and capacity
for ongoing evolution (from leather manifacture to design producer).

First company using the rotating plastic injection moulding system in the Design Field it started applying the tecnhology for making VASES, and extending it to LAMP and FURNITURE. How to forget the very famous VASONE? (the 20000 litres overdimensioned vase)
Keep looking for innovation both outdoor and indoor, Serralunga is always searching new materials and techologies for developping everyday products able to match the actual people lifestyle.

Here Marco Serralunga: ‘Design is an industrial way for finding creative solutions and for developping useful things [...] first study the material, than know very well the techology and so you can start thinking new products [...] observe the final user, understand what he wants, meet his needs and desires!
We do agree Marco! Many thanks for your collaboration!

Very linked to those last thuoghts, yesterday afternoon started, still on today, the User Centered Design Workshop hold by Mark Vanderbeeken and Jan-Christoph Zoels, Senior Partnets Experientia. Here the program:

FRIDAY AFTERNOON
Presentation of participants and methodologies. Task assignments.
15:00 Introduction of the participants and their expectations for the workshop
15:20 Presentation Experientia
15:40 Presentation on user-centered design methods and processes, with Q&A
17:40 Creation of three groups and assignments for the practical exercises
18:00 Close

SATURDAY
Practical exercises with intermediate and final presentations.
10:30 Individual meeting with Group 1
11:00 Individual meeting with Group 2
11:30 Individual meeting with Group 3
10:30 – 12:30 When not in individual meetings, the three groups work separately
12:30 10 minute presentations by each of the three groups on insights learned
13:00 Lunch
15:00 SWOT analysis and brainstorming based on the presentations
16:00 Preparation of final presentations
17:15 Final presentation (open to others!) on insights and opportunities learned

Written by Francesca Minero